Most change projects don't fall over because they're crap ideas – they fall over because nobody really knows what the hell's going on, why it's happening or what it means for them. We need to change how we talk about change.
I've designed this self-study course around the in-house workshops I run for corporate clients where I see the same problems come up again and again – and they keep causing confusion, slowing things down and creating unnecessary rework.
“It’s saved so much time and pain. I’ve seen responses come back quicker, stakeholders are asking fewer questions and people are actually understanding what they need to do.”
Any of these sound familiar?
You’re sending updates but people still say they don’t get it, or they ask questions you thought you’d already answered.
You’re constantly chasing stakeholders after getting nothing but tumbleweed from your emails.
You’re not sure how much detail to include, what to leave out or how to shape info so it’s actually useful to the people reading it.
You can’t figure out how to move away from formal, project-heavy language without feeling like you’re ‘dumbing things down’.
You know the change inside-out but find it hard to step into your audience's shoes and explain it in a way that resonates with them.
You get vague feedback like "can you make this clearer?" but no one explains what the hell "clearer" looks like.
You know there’s huge potential in storytelling in change comms, but you’re not sure where to start.
You want people to actually understand and act on what you're sharing – you want to do more than tick-the-box communications SENT ✓ DONE.
We tackle all of that – and a whole lot more – in The Change Writing Course.
How to switch from your project POV and start writing for the people you're actually writing to.
How to uncover what REALLY matters to your readers and make communications more relevant to them (not you, sorry).
Simple ways to think clearly before you draft anything = faster writing, fewer rewrites and much less sign-off carnage.
How to be specific and direct, so your busy readers quickly understand what's going on and what it means for them.
Translating project-speak into plain language. Less BS and more writing that sounds like a person talking to a person (because that's what comms should look like IMO).
Helping leaders sound clear, believable and relatable, which builds much-needed trust during turbulent times.
How to use narrative techniques to help people remember your message and see themselves in the change story.
Writing in a way that works with how our brains naturally process information, particularly during periods of change.
How to review others' comms, manage feedback on your own and measure what's working (and what isn't).
As you can see, there's a lot packed in – but I know that it's ALL really important. The good news is that I won't be boring you to death with reams of text. Hell no. The lessons in each module will be short and sharp (5-10 minute videos with text underneath so you can choose to watch or read) with tactics that you can start applying straight away.
"When they're asking for something, it's obvious what the action is. I don't have to wade through things trying to work out what I need to do – I can see it straight away. It's much easier, and it speeds things up.
Everyone I've heard feedback from has said, 'I've tried this and actually it does work. It is better.'"
"[Following the Change Writing Workshop] I took a really technical piece of communication and completely overhauled it. People understood what was happening, when it was happening and why.
When the communication went out, everyone said they understood exactly what they needed to do and how simple it was.”
"It just clears my head. I feel as if my head's clearer in terms of thinking about what we need to do and how to approach things. We've got a process to follow now.
It was just bringing it down and making it really easy. You don't need to make it complicated. It just needs to be really simple."
Short, focused video and email lessons – 5-10 minutes each
I’ve broken each module into bite-sized lessons that get straight to the point. No waffle, no BS – just practical tactics you can apply immediately.
Prefer to read? There's text underneath every video so you can choose your format.
Exercises to apply what you've learned
Because knowing something and doing something are two different things. Each module includes exercises so you can apply the techniques on your own change.
Templates and worksheets
Ready-to-use tools that help you think through your messaging, plan your communication and write more clearly. These are the same resources I use with corporate clients.
Lifetime access
You'll get the course delivered straight to your inbox. Keep it, revisit it, use it whenever you need it. It's yours forever.
✅ Yes if writing about change – big or small – is part of your job and you want your communication to be clearer, more human and easier for people to act on.
✅ I’ve designed it for change managers, project leads, comms people and anyone else who needs to explain what's happening, why it matters and what people need to do.
✅ The skills go way beyond broadcast comms to employees. They apply to emails, updates, programme documents, steering packs – basically anything you write for colleagues, stakeholders, leaders… Anyone, really.
It’s not for you if:
❌ You’re looking for support on wider change communications strategy – channels, sequencing, engagement planning, stakeholder maps. This course won't go into that. Those areas depend heavily on your organisation, culture and context, and usually need tailored advice.
Here we're focusing on the writing itself and the techniques that work across any change (and outside of change, too).
Save £100 – available until Sunday 18th January 2026 only
The full price is £395 + VAT, but if you buy before 19th January and use the code EARLYBIRD100, you'll pay just £295 + VAT.
That's a £100 saving.
After 18th January, the price goes up.
The first two modules drop on Monday 19th January 2025, with the rest following within a few weeks. All modules will be live in February.
Email me at rachael@bfgpeople.co.uk to discuss bundle discounts for team purchases.
I’m Rachael Warner (but please call me Rach)
I’m an ex-journalist, former head of campaigns and engagement in the UK Government and an editor-in-chief at a storytelling agency.
I've spent more than 15 years helping people communicate clearly – especially during complex, fast-moving or difficult change. From leading reform comms in the UK government to supporting global transformation programmes, I've built strategies, narratives and comms systems that help people understand WTF’s changing and why it matters.
These days, I help organisations communicate change so people understand what's happening, why it matters and what they need to do.
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You've got questions. We've got answers.
The first two modules drop on Monday 19th January 2025. The remaining modules will follow within a few weeks – everything will be live by February at the VERY latest.
Forever. I’ll send the course straight to your inbox, so you can keep it, revisit it and use it whenever you need it.
It's self-paced, so it's entirely up to you. Each module contains short video lessons (5-10 minutes each) plus exercises. Some people like to plough through quickly, others prefer to go off and put it into practice straight away. You can work through it however suits you.
If you're writing about change – in any form – and struggling with any of the problems listed in the "Is this course for you?" section, this course will help. The techniques work across all types of change communication, from project updates to leadership messages to stakeholder emails.
Short videos (5-10 minutes) with text underneath, so you can choose to watch or read. Plus templates, worksheets and exercises you can download and keep
If you buy before 10th January at the pre-sale price (£195 instead of £395, excluding VAT), you're invited to join a free live Q&A session with me in early February where you can ask questions and bring your change writing challenges.
Yes. Get in touch to discuss bundle discounts for team purchases at rachael@bfgpeople.co.uk.
Because this is a digital product with immediate access, I don't offer refunds. But if you have questions or concerns before buying, just get in touch.